Woodwing partnership

Announcing Our New Partnership with WoodWing

We’re excited to share some amazing news! We’ve officially partnered with WoodWing, a global leader in content and document management. As a SaaS marketing agency specializing in B2B SaaS Google Ads and LinkedIn Ads, we’re excited to collaborate with WoodWing to enhance their paid media strategies and drive measurable growth.

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Last week, we held our kickoff meeting with the WoodWing team and got a first look at their impressive product demos. With our paid growth and tracking audits completed, we’re diving straight into strategy development to ensure we hit the ground running.

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Our role as their B2B SaaS marketing agency is to align their paid media strategy with their goals. By leveraging Google Ads and LinkedIn Ads, we aim to help WoodWing capture demand while creating new opportunities in a competitive market.

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Who Is WoodWing?

WoodWing is a company that simplifies content and document management for organizations worldwide.

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- Xtendis: A powerful enterprise document management system with over 4 million indirect end users. It’s designed to help businesses streamline processes and overcome inefficiencies.

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- Scienta: A transformative quality management system that ensures compliance and drives operational excellence.

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With a customer base spanning over 5,000 organizations across 60 countries, WoodWing is no stranger to delivering innovative solutions to complex problems.

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Our Approach and Roadmap

To make this partnership a success, we’ve mapped out a strategic roadmap:

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Deep Dive into the WoodWing Ecosystem

We’re starting with in-depth research into WoodWing’s ecosystem. This includes analyzing their competitors, identifying their Ideal Customer Profile (ICP), defining customer personas, and understanding the key pain points that Xtendis and Scienta address.

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Developing a B2B SaaS Paid Strategy

Our goal is twofold:

- Optimize the bottom of the funnel (BoFu) to capture existing demand.

- Generate new demand by positioning WoodWing’s solutions as the answer to critical business challenges.

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Focusing on BoFu First‍

We’ll prioritize immediate wins by improving paid search and social campaigns to drive conversions and deliver measurable results early on.

Shifting from Lead Generation to Demand Generation‍

Instead of simply capturing leads, we’re embracing a demand generation approach. By addressing customer needs and highlighting the unique value of Xtendis and Scienta, we aim to build trust and long-term interest among potential customers.

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Looking Ahead

This partnership with WoodWing represents an exciting opportunity to create meaningful impact and drive real results. We can’t wait to see what we’ll achieve together as we combine our expertise with their innovative solutions.

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